PHANTOM FIREWORKS WEBSITE SHOOTS HIGHER AND HIGHER

PHANTOM FIREWORKS WEBSITE SHOOTS HIGHER AND HIGHER
Company reports 88% increase in hits for 2004

Youngstown, Ohio (Tuesday, February 15, 2005) - The B.J. Alan Company - Phantom Fireworks announced that its website (www.fireworks.com) experienced an 88.3 percent increase in hits for 2004 over the previous year. For the year, its website received 327,117,300 hits, versus 173,743,520 hits in 2003, and reflects a 267 percent increase since 2001. In addition, the company posted a 26.2 percent increase in tallies for the past month ending January 31, 2005 as opposed to January, 2004.

"The fireworks.com website has served as the perfect compliment to our company growth as a whole," said Bruce J. Zoldan, President of the B.J. Alan Company. "Much like our products provide a vision in the skies for many, we look to extend our vision through online services and attract even more Phantom Fireworks' consumers every day."

June is typically the busiest month the website encounters, representing over 41 percent of the year's total hits. On average, www.fireworks.com receives over 50 hits per second during the month. However, the internet has proved to be a valuable year-round marketing vehicle for Phantom Fireworks in targeting their warm climate markets.

Phantom Fireworks' site is the most visited among all fireworks websites in the world. However, the company is preparing to re-'launch' their website on April 1. While details of the enhanced website were not released; they are promising to tap into unchartered skies in promoting fireworks online.